The conversation culture within the polymer industry makes heavy use of acronyms and abbreviations.
Conversations about UltraCarb and other flame retardant fillers inevitably include the acronyms for alumina tri-hydrate and magnesium di-hydrate; ATH and MDH. Acronyms make discussions about different products easier and have their place alongside product brands and the full chemical or mineral names. UltraCarb is our product brand for a flame retardant filler made from the minerals huntite and hydromagnesite. What was missing was an appropriate acronym.
As acronyms are an important part of the polymer industry culture it made sense to LKAB Minerals to create something unique but meaningful. After some discussion and debate, we came up with HMH from HydroMagnesite / Huntite as the best option. We introduced the acronym at two leading global AMI conferences in presentations made by our technical team. Positive feedback came immediately: “it was much easier referring to HMH in the presentation” and from the attendees “we can now see that HMH is in the same space as ATH and MDH".
By promoting a suitable acronym for hydromagnesite / huntite, LKAB Minerals continues to take a leading role in promoting the advantages of natural mineral products like UltraCarb.
At the end of day, we really don’t mind if you call our halogen-free, natural flame retardant UltraCarb, hydromagnesite / huntite or indeed the easy to pronounce HMH!